Even if there was an on-line marketing Ph.D. (which I suppose there could be), it would be out of date next week. Like your brand new PC, the information and tools used in internet marketing change daily – and sometimes I feel like it’s hourly.
Archive for February, 2010
Get Your Ph.D. in Internet Marketing (well, unofficially)
Local Search Marketing
If you’ve heard from an internet marketer, you’ve surely heard that the Yellow Pages are dead. People don’t use the Yellow Pages anymore. Well, that’s true to an extent. I recently had a plumbing leak in my house and for some reason, I went to the Yellow Pages. The truth is I wasn’t even sure [...]
Posted in Features, Local Search Marketing 
Tags: Advertising, Niche Marketing, Pay per click, Yellow Page 
No Comments »Become an Affiliate
Good affiliates are important to our business. If you’re a natural born marketing expert, we’d love to talk with you about becoming an affiliate for DanMorris Marketing. Whether it’s helping us find new local SEO clients, or writing articles about our e-books, we appreciate all the efforts you go to. Thousands and thousands of companies [...]
e-Book Product Development
Information Products are sold in the millions everyday on the internet. e-Books are given away as gifts when you register with sites, they’re bought and sold at Amazon for the Kindle and they’re sold through sales pages with little effort. While the e-book sounds a bit daunting to some, putting one together is amazingly easy. [...]
Posted in Features, Product Development Tags: ebook product develoment, how to produce ebooks, nashville No Comments »Niche Marketing
Niche Marketing is nothing more than understand, fully, what you sell, who your target market is and then creating a plan to be found by those people. In the online sphere, that often boils down to your profitable keywords. But sometimes it’s just the way you word something in your advertising.
Pay No Attention To Your Website’s Conversion Rate
People often ask me what my website conversion rate is, which I think is an absolutely ridiculous question. But before we continue, let’s assume you don’t know what a conversion rate is OR let’s define it so the rest of this post is based on a mutual understanding of conversion rate. Here it is: Number [...]
Don’t Make Your Website About You, Make it For Them
So you’ve got a website and you’re proud of it. In fact, many of you were probably excited to tell people once it was up and going. I’ve got some questions for you. What is it for? What does it do? How do people find it? How do people use it? Do you know the [...]
The Structure of Social Media for Small Businesses
Structuring your social media platform as a business gives you an opportunity not available to a consultant or sole proprietorship. While I spend a good deal of the time branding my own image, a company has the option of allowing it’s “employee faces” to brand themselves as employees or to make the “employee faces” anonymous [...]
Posted in Local Search Marketing Tags: nashville zo, small business, structure of social media No Comments »
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