Thanks for your interest in getting my “Notes”! (If somehow you found this page without “subscribing” to my weekly Notes, congratulations! You’re a sleuth, indeed!) I can tell you that once you start getting them (as they arrive on Fridays), you’re going to be excited to get the next one. I’m confident of that because [...]
Dan Morris Notes – Oh so guarded!
Google Local is Priority #1 for Local Search Marketing
(originally posted on http://lettersfromdan.com) So what is Google Local? To start with Google Local is now called Google Places (I think. I see both in different places). Anyway, Google is a search engine who’s trying to provide relevant results for your search question. If you live in New York and you type “residential plumber”, Google [...]
Local Search Marketing Keywords are your lifeline
I was recently asked by a client if “Nashville Real Estate” was a good keyword from them to focus on when there is a company called “Nashville Realty”. The answer to that is a resounding YES! YES! YES! and this is why. . . The internet is really just a collection of pages that [...]
What Can Dog The Bounty Hunter Teach Local Businesses?
(Taken from http://Lettersfromdan.com) Ever seen Dog the Bounty Hunter? He’s a Harley-looking dude in Hawaii who goes around rounding up the bad guys. But he doesn’t just round them up, he takes them down with style. Duane “Dog” Chapman and his family have turned their little bounty hunter enterprise into a full blown reality TV [...]
Posted in Local Search Marketing 
Tags: become the expert, Dog the Bounty Hunter, local expert, youtube 
No Comments »Local Search Marketing
If you’ve heard from an internet marketer, you’ve surely heard that the Yellow Pages are dead. People don’t use the Yellow Pages anymore. Well, that’s true to an extent. I recently had a plumbing leak in my house and for some reason, I went to the Yellow Pages. The truth is I wasn’t even sure [...]
Posted in Features, Local Search Marketing Tags: Advertising, Niche Marketing, Pay per click, Yellow Page No Comments »Pay No Attention To Your Website’s Conversion Rate
People often ask me what my website conversion rate is, which I think is an absolutely ridiculous question. But before we continue, let’s assume you don’t know what a conversion rate is OR let’s define it so the rest of this post is based on a mutual understanding of conversion rate. Here it is: Number [...]
Don’t Make Your Website About You, Make it For Them
So you’ve got a website and you’re proud of it. In fact, many of you were probably excited to tell people once it was up and going. I’ve got some questions for you. What is it for? What does it do? How do people find it? How do people use it? Do you know the [...]
The Structure of Social Media for Small Businesses
Structuring your social media platform as a business gives you an opportunity not available to a consultant or sole proprietorship. While I spend a good deal of the time branding my own image, a company has the option of allowing it’s “employee faces” to brand themselves as employees or to make the “employee faces” anonymous [...]
Posted in Local Search Marketing Tags: nashville zo, small business, structure of social media No Comments »
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