I met with the Hendersonville Women’s Business Group for lunch today and talked a bit about online marketing. These are the notes from that discussion, along with some new stuff you might find valuable. If you want to talk more in depth, I do run a Marketing Meetup group in Mt. Juliet at 6:30 on [...]
Online Marketing notes from my Hendersonville Womens’ Business Group Meeting
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Niche Marketing
Niche Marketing is nothing more than understand, fully, what you sell, who your target market is and then creating a plan to be found by those people. In the online sphere, that often boils down to your profitable keywords. But sometimes it’s just the way you word something in your advertising.
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